36Vegas Affiliate Programme: Commission, Revenue Share & Partners

36Vegas Affiliate Programme for UK Publishers

The 36Vegas affiliate programme, branded as 36Vegas Partners, allows publishers and marketers to earn commission by referring new customers to 36Vegas. The programme supports revenue-share arrangements, with the standard published structure increasing from 20% to 35% according to monthly net generated revenue.

Affiliates receive individual tracking links, access to campaign statistics and marketing materials. Applications are reviewed before acceptance, so registration does not automatically create an active affiliate account.

How the 36Vegas Affiliate Programme Works

36Vegas Partners connects an affiliate’s marketing activity with customers referred to 36Vegas. When an accepted affiliate uses the supplied tracking links, registrations and subsequent qualifying activity can be attributed to that affiliate account.

The basic process is:

1. Submit an application to 36Vegas Partners.
2. Provide information about the website or other traffic source being used.
3. Wait for the application to be reviewed and accepted.
4. Access the affiliate account and obtain approved tracking links and promotional materials.
5. Place the relevant links within approved marketing channels.
6. Monitor referred customers and campaign performance through the affiliate statistics.
7. Earn commission according to the agreed remuneration model and qualifying net revenue.

Registration itself is free. Applications are assessed individually, and the programme can decline websites or traffic sources that it considers unsuitable.

A publisher is therefore not paid simply for displaying a banner or sending clicks. Revenue-share earnings depend on customers being correctly referred and generating qualifying net revenue after the deductions defined by the programme.

36Vegas Affiliate Commission Rates

The standard public 36Vegas affiliate commission table uses four revenue-share levels.

The programme states that this revenue-share structure applies to both casino and sports betting products. It also refers to CPA and hybrid arrangements, but individual CPA or hybrid rates are not presented as one fixed public tariff. Affiliates considering those models should base projections on the terms agreed for their account rather than assuming the revenue-share percentages apply to every deal type.

What net generated revenue means

Revenue share is calculated against net generated revenue, commonly shortened to NGR, rather than the total amount customers deposit or wager.

For casino referrals, the calculation starts from bets generated by referred customers and deducts payouts and applicable costs. For sports betting, betting revenue is similarly adjusted for winnings and other relevant deductions.

Items that may reduce the figure used to calculate commission include:

• customer winnings and payouts;
• bonuses and promotional credits;
• payment or processing costs;
• chargebacks;
• loyalty rewards or similar customer incentives;
• other costs included within the programme’s definition of net revenue.

This distinction is important when comparing affiliate programmes. A headline rate of 35% does not mean an affiliate receives 35% of deposits or total customer stakes.

Simple commission example

As an illustrative example only, suppose qualifying monthly NGR attributed to an affiliate were £1,500 and the applicable commission tier were 25%.

£1,500 × 25% = £375.

The £375 represents the illustrative revenue-share calculation before considering any account-specific adjustments. The actual figure depends on recorded customer activity, applicable deductions and the remuneration arrangement attached to the affiliate account.

Traffic Sources Accepted by 36Vegas Partners

36Vegas Partners publicly identifies several traffic categories it can work with.

The presence of a traffic type in the programme does not mean every campaign is automatically permitted. Affiliates remain responsible for using their links and advertising materials in accordance with the programme agreement and applicable UK gambling advertising requirements.

A website is not always mandatory. 36Vegas Partners states that marketers without their own website may discuss alternative promotional tools with the affiliate team. Publishers with several websites can add multiple sites after approval and create separate tracking links for them, making it easier to distinguish traffic and results by property.

36Vegas Affiliate Tracking and the 30-Day Cookie

Tracking is central to the 36Vegas affiliate programme because commission depends on the programme being able to associate a new customer with the referring affiliate.

36Vegas Partners states that its referral cookie lasts for 30 days. In practical terms, a visitor who follows a correctly configured affiliate link can remain attributable during that tracking window, subject to the programme’s tracking conditions.

The programme defines a referred customer as a customer who has not previously held an account and who signs up with the affiliate tracking information attached.

Affiliates should therefore avoid replacing or modifying supplied tracking URLs without authorisation. A normal-looking link that has lost its affiliate parameters may still send the visitor to 36Vegas but fail to provide the intended attribution.

Using separate links for different campaigns

Where several websites or campaigns are being used, separate tracking links provide cleaner performance data. For example, an affiliate could distinguish between:

• an organic casino comparison page;
• a sports betting article;
• a social media campaign;
• a paid acquisition campaign;
• separate websites within the same publishing portfolio.

This is more informative than sending every visitor through one undifferentiated link because it allows the affiliate to identify where registrations and revenue originate.

Affiliate Dashboard and Campaign Statistics

36Vegas Partners provides affiliate statistics designed to show the performance of referred traffic. The programme states that statistics are updated in real time.

That makes the dashboard useful for more than checking the final commission figure. Affiliates can use campaign data to compare how different placements and traffic sources perform.

Relevant information to monitor includes referred customer activity, attributed revenue and the resulting share of NGR. The precise data available should be interpreted according to the definitions used inside the affiliate account rather than treating every metric as interchangeable.

For example, clicks, registrations, first-time depositors and revenue are different stages of a funnel. A campaign generating a high number of clicks may still underperform another campaign that produces fewer visitors but more qualifying customers.

The programme also provides account statements showing referred customers and the affiliate’s share of net generated revenue.

36Vegas Affiliate Payments

36Vegas affiliate commission is calculated monthly. The programme states that calculations are made at the beginning of the month for the previous month’s activity.

The published affiliate terms set a £10 minimum for a monthly affiliate payment. If a positive revenue-share balance does not reach the payment threshold, the amount can be carried forward until the threshold is exceeded.

The negative carry-over condition deserves particular attention when forecasting revenue. If a referred customer group creates negative NGR in one month, that amount can affect commission in a following month rather than every month automatically starting from zero.

This differs from programmes operating a no-negative-carry-over model, so publishers comparing affiliate deals should examine the calculation method as closely as the headline percentage.

Applying to Become a 36Vegas Affiliate

The application process is intended for publishers and marketers who can supply suitable traffic and comply with the programme conditions. Each affiliate is permitted one affiliate registration, although an accepted account can be associated with multiple websites.

A practical application process is:

1. Open the 36Vegas Partners registration process.
2. Enter the requested personal or business details.
3. Provide information about the traffic source you intend to use.
4. Submit the application for review.
5. Read the affiliate agreement governing tracking, advertising and commission.
6. Wait for confirmation that the application has been accepted.
7. Use the affiliate account and supplied links only after approval.

Approval is not automatic. 36Vegas Partners evaluates applications individually and can decide whether the nature or content of a proposed site is appropriate for the programme.

Publishers running several casino or betting websites do not need to create a separate affiliate account for every site. Additional websites can instead be registered within an accepted affiliate account, with individual links used to separate their performance.

Marketing 36Vegas in the UK

UK-facing affiliates have additional responsibilities because gambling advertising must be presented accurately and must not obscure significant conditions attached to a promotion.

36Vegas affiliate conditions specifically require marketers targeting Great Britain to follow applicable gambling advertising requirements, including CAP and BCAP rules enforced by the Advertising Standards Authority.

This has a direct effect on how affiliate content should be written. Promotional copy should not extract an attractive figure from an offer while hiding the conditions needed to qualify for it.

For example, where an advert promotes a 36Vegas casino or sports offer, significant conditions can include requirements such as:

• the qualifying action or deposit;
• minimum bet or wagering conditions;
• restrictions on eligible customers;
• offer expiry periods;
• eligible games or markets;
• conditions attached to promotional funds or free bets.

Where advertising space is restricted, significant information still needs to be presented appropriately rather than being buried several pages away from the promotion.

Affiliates should also use current promotional information. Casino and sports offers can change independently, so reproducing an old banner, bonus amount or set of qualifying conditions can create inaccurate advertising even when the tracking link itself still works.

Email, Social and Paid Affiliate Campaigns

36Vegas Partners accepts email, social media, PPC and other paid traffic, but each channel needs to be handled differently.

Email marketing

Affiliate email campaigns must be sent only where the required marketing consent exists. The programme’s conditions require marketing emails to identify their origin and include a clear way to unsubscribe.

An affiliate should not present an email as though it came directly from 36Vegas when the communication was actually sent by the affiliate publisher.

Social media

Social campaigns need enough context for the customer to understand the promotion being advertised. Short-format content does not remove the requirement to communicate significant conditions appropriately.

Using an approved landing page or terms route can help provide additional information, but the core advert should not become misleading because essential restrictions have been omitted.

PPC and paid advertising

PPC is listed among the traffic types accepted by the programme. That does not give unrestricted permission to bid on every term or imitate official 36Vegas branding. Affiliates should use the programme’s approved links, advertising assets and campaign rules rather than assuming general acceptance of PPC overrides brand restrictions or advertising requirements.

Marketing Materials and Brand Use

36Vegas Partners provides marketing tools for affiliates, alongside the tracking infrastructure used to attribute referrals.

Using programme-supplied material has two practical advantages. First, it reduces the risk of introducing incorrect branding or modifying a tracking link. Second, current promotional material is easier to replace when offers change.

The affiliate agreement grants approved affiliates limited permission to use relevant brand assets for promoting the programme. It does not transfer ownership of the 36Vegas name, logos or other intellectual property.

Affiliates should therefore avoid altering official brand material in a way that creates an inaccurate offer or makes an independent affiliate website appear to be operated by 36Vegas itself.

This distinction is particularly important for casino SEO sites. An affiliate page can explain, compare and link to 36Vegas, but its design and wording should make the publisher’s role clear rather than creating the impression that the visitor is already using the operator’s account interface.

Referrals, Sub-Affiliates and Long-Term Revenue

36Vegas Partners supports both player referrals and sub-affiliate referrals. The programme states that an affiliate can receive additional earnings for customers generated by a referred sub-affiliate, subject to the arrangement applied to the account.

For standard revenue share, continuing earnings depend on qualifying revenue generated by referred customers rather than a one-off click or registration. The affiliate terms also provide an important limitation: if a referred customer has no activity for more than 24 months, that customer is no longer treated as the affiliate’s referral for future revenue share.

This makes the meaning of lifetime commission more specific than the marketing phrase may initially suggest. Revenue can continue from an attributed customer while that referral remains eligible under the programme conditions, rather than creating an unconditional entitlement that continues regardless of future activity.

What to Compare Before Joining 36Vegas Partners

The published percentage is only one part of an affiliate deal. Before committing significant traffic, a publisher should assess the complete commercial structure.

For a UK casino publisher, the most significant points are likely to be the NGR definition, negative carry-over, tracking window and the conditions governing advertising. These factors can materially affect both actual earnings and how much ongoing management a campaign requires.

The 36Vegas affiliate programme is therefore best assessed as a complete commercial arrangement rather than simply as an offer of up to 35% revenue share. Publishers who understand how referrals are attributed, how NGR is calculated and which marketing practices are permitted are in a better position to judge whether 36Vegas Partners fits their traffic model.